"The real estate industry is a 'people' industry. Agents and
brokers spend just as much time talking with their clients about
their lives and their work as they do about the properties or
the specifics of the deal.
Focusing upon the "human"
aspects of the transaction has largely kept technology out of
the real estate industry. Sure, real estate agents, financial
institutions, and individual brokers now have websites to
provide their clients with more information (prior to or after
the meeting), but relatively few utilize technology at the time
of contact without sacrificing the relationship-building
benefits of face-to-face interaction.
Let's face it - hovering over
a laptop to bring up pictures or to access property information
is not very conducive to talking (and not very portable).
There is an alternative. With
a properly configured PDA, you can offer your prospective buyers
(sellers) or lenders more information,... and even gather
information for marketing use later on without sacrificing that
'human touch.' " (courtesy
of
pdaRE.com "Better Client Relationships with PDAs" by Jason
Thibeault)